Think Think Think 3 Inc. puts a new spin on the King 25 years after Elvis’ death.
Think! About This: Elvis may be an icon, but 25 years after his death, his albums were primarily found in discount bins as opposed to the top shelf. How do you launch a new compilation Elvis’ #1 hits that appeals to a younger audience?
Think! Smarter: Get consumers to forget the image of Elvis of 1977 and bring back the nostalgia of the ’68 comeback special with a global marketing campaign featuring a contemporary remix of the hit, A Little Less Conversation. Partner with Nike Soccer and using the song in its worldwide marketing campaign exposed the music to a whole new audience. Then negotiate a deal to use the song as the theme for a hot new show Las Vegas, and instantly link the King with the show’s sexy, savvy stars.
Think! Success: The Elvis – 30 #1’s anniversary compilation debuted at #1, selling 10 million copies worldwide and spinning off into a second release of hits and a Broadway show.
