Don Cherry’s Rock‘Em Sock‘Em videos scores big with Think Think Think 3 Inc.’s marketing strategy.
Think! About This: Canada’s most famous coach, Don Cherry was the star of a series of hockey videos. After three years of average performance, how do you increase your sales goal and win big in the sports video market?
Think! Smarter: Execute a comprehensive promotional strategy to increase awareness of the Rock‘Em Sock‘Em series in retailers across the country. Negotiate partnerships with CCM and Molson’s and other brand extensions, like Don Cherry’s restaurants. Work closely with the star of the series, to launch a series of events that build buzz around the brand and stimulate sales.
Think! Success: In year one, sales increased by 30% and for six years, exceeded its sales goals by 25-50% per year. Today, the Rock‘Em Sock‘Em series is the number one sports video of all time in Canada.
