Much Music’s Dance Mix is off the chart with a more catchy marketing mix.
Think! About This: Producing a chart topper all comes down to the right mix of music — and marketing. How do you turn a compilation CD into one of the hottest music mixes of all time?
Think! Smarter: Partner with Much Music, Canada’s source for hits to give the Dance Mix CD instant credibility with consumers. Leverage Much Music’s television programs to promote the CD and increase awareness with your key demographic.
Think! Success: Sales shot from 50,000 to 500,000 in the first year. Within four, sales were 1.5 million per year. The success of Dance Mix spun into two additional compilation franchises, Big Shiny Tunes and Electric Circus Old School (Musique Plus – Bouge De La), which generated more than $200 million in sales.
