A multi-faceted marketing strategy produces the sweet sound of success for DJ Chris Sheppard
Think! About This: Chris Sheppard was a prominent radio DJ who was always playing the hits of top artists. How do you turn the DJ into an artist in his own right?
Think! Smarter: Re-invent Chris Sheppard as a musical talent with a multi-disciplined approach. Partner with Sheppard with the world’s top DJs to produce a remix CD. Orchestrate a cross-country tour, both individually and with other artists, to expose Sheppard to a wider fan base — and ultimately earned the DJ a Juno Award of his very own.
Think! Success: Chris Sheppard earned his place as the Number 1 radio personality in Canada. His albums went Platinum and his show was syndicated throughout the country.
